Start with the purpose
Search engines need to understand what each page is about. Give each service a dedicated page with a clear heading, helpful copy and a descriptive title. Write for the questions your customers actually ask.
Understand the requirements
Important content should be available in the initial HTML. Pre-rendered React pages can provide that content while React handles interactive elements after the page loads.
Make informed choices
Use descriptive internal links, canonical URLs, an XML sitemap and accurate structured data. These foundations help discovery; they do not guarantee a particular ranking.
Plan the next step
When replacing a website, preserve valuable URLs or map them to relevant new pages with permanent redirects. Review the old sitemap, analytics and Search Console data before launch.
